Data shows how you should email!

by Anni Karjala –

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The average worker spends 17 hours a week tackling their electronic mail. That’s two days of work straight emailin’ per week.

To increase the speed and rate of responses you receive, you might want to check out these tips, backed by data!

Call them by their name.

Deep down we all are utterly egoistic, and you can use it as a benefit when sending mails. According to brain research, nothing lights us up quite like seeing our own names on the screen. Dropping in the recipient’s name a few times in a message increases their trust and engagement to your mail - improving your chances of getting a response, fast.

Pay attention to the subject line.

Making the subject line descriptive improves people’s comprehension of your topic, and results in a better response rate. Emails that had subject lines of 10 words or more boasted a response rate of 46%, as compared to a 24% rate for emails with five or less words in the subject line.

Open with hi, hello or hey.

Opening with casual words, like hi, hello or hey, result on average a bit less than 10% higher response rate, compared to emails opened with “greetings” or “dear”. So go with the casual, unless you’re writing a super formal email, of course.

Keep it short!

When we open our mailbox after the weekend, the number of unread emails is climbs closer to 300 than 0 and it’s only human to feel the urge to cry and run out, screaming as you go. This probably explains, why shorter mails consistently receive faster replies.  MIT researcher Marshall Van Alstyne has even launched an idea of Twitter-length emails. He suggests that mails of around 140 characters might be optimal. Try it!

Point to action.

People are more responsive and willing to help if they’ve been given clear directions on how to contribute. Research also shows that people are more likely to respond to email requests that are easy to answer, as opposed to complex messages that require more time and mental energy to address. At the end of your mail, be it long or short, point to a clear action you wish the recipient to take.

End with a thanks.

From research we know that thankful email closings yield to higher response rates. The highest response rates seem to be mails which end in “thanks in advance”, which received a 15% higher response rate than “best” and 10% higher than “cheers”.

(Received any hate mail lately? Handle it like Dawkins. )

To reduce the need of emailin’, come to MOW to meet your colleagues and customers f-2-f!